In “Corporate Disney in Action,” Janet Wasko points out the contradictions between the image and legal practices of the Disney Company. When someone thinks about Disney, they usually think of fairytales, magic, and innocent characters such as Mickey Mouse, not of business and lawsuits. Disney has the right to be proactive in protecting their works, and they have shown this by suing over 1000 defendants.


However, for such a company that markets their innocence, Disney can be a bit extreme when it comes to legal issues. For example, Disney threatened to take legal action against three Daycare centers in Florida who had painted Disney characters on their walls. (Follow this link for the full story http://www.snopes.com/disney/wdco/daycare.asp).


Despite often marketing products for a younger audience, the video game industry also aggressively enforces their copyrights. In the 90’s, Nintendo sued blockbuster for photocopying game manuals to be included with the rented games.